US PS5 sales jumped 22% as GTA 6 gets close
Short answer: Bloomberg, using Circana data, reports that US PS5 unit sales rose 22% year on year in September 2026. Bloomberg links the jump to people buying consoles before GTA 6 launches on 19 November 2026.
By Ryan Brooks · Sources checked by GTA6Geek Editorial · Published · Updated
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TelegramIs this real? Yes, reported by major outlets
Who said it: Circana data via Dexerto and Insider Gaming. Sources: 2 major outlets. Our view: Sales data is real; the GTA 6 link is the analyst’s view. Checked: 28 Oct 2026.
Update (28 Oct 2026): Reported Circana analyst Mat Piscatella told GamesBeat that console hardware may be a bigger “wild card” for GTA 6 launch sales than the game itself. A standard PS5 now costs $649 in the US after this year’s price rise, and Xbox prices went up in August, which could put off casual buyers (Dexerto, Insider Gaming).
The numbers
- Reported PS5 units: up 22% in the US in September 2026 compared with September 2025 (Circana data via Bloomberg).
- Reported PS5 hardware revenue: up 43%, helped by higher console prices over the past year.
- Reported Top console maker: Sony earned the most from hardware that month, per Circana.
- Reported Switch 2: unit sales fell 14% year on year after a price increase.
- Reported PS5 Pro: listed at $900 in the US and reported sold out or short at several big retailers.
Why GTA 6 matters here
GTA 6 is coming only to PS5 and Xbox Series X|S on 19 November 2026. There is no PC date yet. That means anyone who wants to play at launch needs one of those consoles.
The link to GTA 6 is Bloomberg’s reading of the data. Circana did not say GTA 6 caused the rise, and higher prices also pushed revenue up. Treat the cause as Reported, not Official.
Buying a console for GTA 6?
- Check our PS5 bundle guide before you pay extra for a bundle.
- See how much storage GTA 6 needs.
- Compare GTA 6 prices in your country.
- Plan your launch night.
Sources
Last checked: 25 Oct 2026. Labels: Official = Rockstar or platform holder, Reported = previews or press, Unconfirmed = not stated by Rockstar.
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Frequently asked questions
Did PS5 sales really go up 22%?
Yes, according to Circana data reported by Bloomberg on 22 October 2026. The 22% is US unit sales in September 2026 versus September 2025.
Did Circana say GTA 6 caused it?
No. Bloomberg connects the rise to GTA 6. Circana only provided the sales data.
Is GTA 6 on PC?
Not at launch. GTA 6 comes out on 19 November 2026 for PS5 and Xbox Series X|S only.
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