GTA 6 survey: 70% of teen gamers will buy
Short answer: Piper Sandler surveyed about 9,000 US teens. 70% of those with a PS5 or Xbox Series X|S plan to buy GTA 6, and 85% of them on launch day. The firm still expects more than 45 million copies sold at launch, and first-day revenue of up to $4.5 billion.
By Jake Morrison · Sources checked by GTA6Geek Editorial · Published · Last updated · 4 min read
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Wall Street firm Piper Sandler ran its regular teen survey with about 9,000 US teenagers. Reported According to Media Play News:
- 70% of teens who own a PS5 or Xbox Series X|S plan to buy GTA 6.
- 85% of those buyers plan to get it on launch day, digital or boxed.
- Piper Sandler keeps its forecast of more than 45 million copies at launch. Media Play News says wider industry expectations are lower, around 25 million.
Is this real? Reported, but not confirmed by Rockstar yet
Who said it: Piper Sandler survey, reported by Media Play News. Sources: Media Play News. Our view: The survey and forecasts are real analyst numbers, but Rockstar and Take-Two have not shared sales figures. Checked: 2 Nov 2026.
What that could mean in dollars
With prices of $79.99 for Standard and $99.99 for Ultimate, Media Play News says first-day revenue could land between $2 billion and $2.5 billion at the low end, and $3.6 billion to $4.5 billion at the high end. Unconfirmed These are analyst estimates, not Rockstar or Take-Two numbers.
Circana separately says GTA 6 has a record 29% purchase intent among US gamers. We covered that in the Circana 29% story. For the full money picture see how much money GTA 6 could make.
Sources
Last checked: 2 Nov 2026. Labels: Official = Rockstar or platform holder, Reported = previews or press, Unconfirmed = not stated by Rockstar.
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Frequently asked questions
How many copies will GTA 6 sell at launch?
Piper Sandler expects more than 45 million copies at launch. Media Play News says wider industry estimates are closer to 25 million. Rockstar has not shared any number.
How much money could GTA 6 make on day one?
Media Play News estimates between $2 billion and $4.5 billion on the first day, based on the $79.99 and $99.99 prices. These are estimates only.
How many teens plan to buy GTA 6?
In Piper Sandler’s survey of about 9,000 US teens, 70% of PS5 and Xbox Series X|S owners plan to buy GTA 6, and 85% of them on launch day.
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