ITV’s “TV joint custody” deal for GTA 6
Short answer: UK broadcaster ITV has released a joke “TV Joint Custody Agreement” on its social channels so households can split time on the telly between GTA 6 and TV shows when the game launches on 19 November.
By Jake Morrison · Sources checked by GTA6Geek Editorial · Published · Last updated · 4 min read
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ITV and agency Block Report created a mock “quasi-legal” agreement that families, couples and flatmates can fill in. It lets a household set a weekly schedule for who gets the TV: GTA 6 or regular television.
ITV’s Tom Houser said the broadcaster wanted to “take a stand for Telly lovers” and called it a “not-at-all-legally-binding contract” to bring peace to British homes.
Is this real? Yes, confirmed by an official source
Who said it: ITV, in a campaign made with Block Report. Sources: LBB (Little Black Book). Our view: a real marketing campaign by ITV. It is a tongue-in-cheek, not legally binding contract, and it is not from Rockstar. Checked: 30 Oct 2026.
How big the GTA hype is
ITV’s campaign cites Tubular Labs data: from 8 July to 6 October 2026, GTA content drew more than 38.7 billion views worldwide.
| Platform | Views (8 Jul – 6 Oct) |
|---|---|
| YouTube | 22.9 billion |
| TikTok | 8 billion |
| 6.1 billion | |
| 1.5 billion | |
| Twitch | 206 million |
It is the latest brand to join GTA 6 launch hype, alongside other real-world promotions.
Sources
Labels: Official = Rockstar or the company itself, Reported = previews or press, Unconfirmed = not stated by Rockstar.
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Frequently asked questions
What is ITV’s TV Joint Custody Agreement?
A joke contract ITV shared on social media so households can split TV time between GTA 6 and TV shows after the game launches.
Is it from Rockstar?
No. It is ITV’s own campaign, made with Block Report.
When does GTA 6 come out?
19 November 2026, on PS5 and Xbox Series X|S.
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