Take-Two files 16 Vice City trademarks
Short answer: Take-Two filed 16 US trademark applications on 28 October 2026 for “Vice City”, “Vice City Leonida”, Grand Theft Auto and the Rockstar Games logo, covering game software and merch from clothing to lighters. It protects the Vice City name on its own, apart from the GTA brand.
By Jake Morrison · Sources checked by GTA6Geek Editorial · Published · Last updated · 4 min read
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Image: Rockstar GamesWhat Take-Two filed
| Mark | Filings | Covers |
|---|---|---|
| Vice City | 10 | Game software, online games and entertainment, jewellery, printed matter, bags, housewares, clothing, toys, lighters |
| Vice City Leonida | 4 | Sunglasses, bags, printed guides, jewellery and watches (intent to use) |
| Grand Theft Auto / Rockstar Games logo | 2 | Bags and printed materials |
- The Vice City game-software filing claims first use on 29 October 2002, when GTA: Vice City launched in North America.
- Several merch filings claim first use on 8 October 2026, the day Rockstar opened its GTA 6 store collection.
- The “Vice City Leonida” goods line up with the $399.99 Vice City Collection box.
Is this real? Yes, reported by major outlets
Who said it: US Patent and Trademark Office filings by Take-Two, reported by TalkEsport. Sources: TalkEsport, USPTO records. Our view: trademark filings are public records, so this is real. It is legal housekeeping and says nothing new about the game’s content. Checked: 30 Oct 2026.
What happens next
The USPTO usually takes about 4.5 months for a first decision, so examiners are unlikely to look at these before March 2027. Earlier this year WWE applied for “Vice City” for wrestling entertainment, but that application was abandoned on 21 September. Take-Two also opposed a sandwich shop called “Vice City Subs”. Take-Two reports its next quarterly results on 9 November, ten days before GTA 6 launches.
Sources
Labels: Official = Rockstar or the company itself, Reported = previews or press, Unconfirmed = not stated by Rockstar.
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Frequently asked questions
Why did Take-Two trademark Vice City?
To protect the Vice City name on its own for games, entertainment and merchandise, separate from the Grand Theft Auto brand.
When were the trademarks filed?
On 28 October 2026, three weeks before GTA 6 launches.
When does GTA 6 come out?
19 November 2026, on PS5 and Xbox Series X|S.
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