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News · Updated 24 Oct 2026

GTA 6 in real life: Vice City Heat, Burger Shot and more

Short answer: The Miami Heat will play as the “Vice City Heat” against the Bucks on 18 November 2026, launch eve, with special jerseys and court. Burger Shot and Cluckin’ Bell stands are already open at Miami’s Kaseya Center during Heat games.

By Jake Morrison · Sources checked by GTA6Geek Editorial · Published 23 Oct 2026 · Updated 28 Oct 2026

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Is this real? Yes, reported by major outlets

Who said it: Axios, Yahoo, GameSpot and Dexerto. Sources: 4 major outlets. Our view: The promotions are real and happening in Miami now. Checked: 28 Oct 2026.

Update (27 Oct 2026): Reported More Miami tie-ins have appeared: the Clevelander South Beach hotel has been dressed up for a GTA VI promotion, a “Vice City Beach” installation is being built and is expected to be finished this week, and a Vice City-branded boat was spotted in Miami Bay (GTA 6 Intel, 2, 3). Rockstar has not announced these officially yet.

Update (28 Oct 2026): Reported UK broadband provider Virgin Media is offering one fan about £700 (around $900) to play GTA 6 for eight hours on launch week, as a paid “dream job” promotion (Dexerto; also reported by Variety). GameSpot reports the Irish version of the contest pays €100 an hour (€800 in total), buys the winner the Ultimate Edition, asks for a short Instagram or TikTok review marked as a paid ad, and closes applications on 15 November; the winner is picked at random (GameSpot).

Update (28 Oct 2026): Reported Fans are reselling limited GTA 6 promo items from Miami online. A used Burger Shot promo bag sold on eBay for $501 on 25 October, more than the $400 Collector’s Edition, and promo cups are listed for $91–$200 (Dexerto).

Update (28 Oct 2026): Unconfirmed McDonald’s UK posted a Vice City-coloured “desert island” teaser on Instagram and replied playfully to fans asking about a GTA 6 meal. No collaboration has been announced (Beebom).

Update (28 Oct 2026): Official Xbox’s official X account posted a Halloween setup showing the GTA 6 game tile on an Xbox Series X; the post passed 2.8 million views (Pure Xbox).

“A Night in Vice City” with the Miami Heat

The Heat announced it on 2 October 2026: on 18 November they play the Milwaukee Bucks at Kaseya Center as the Vice City Heat, with themed jerseys and a new court design. Official

On this page

Burger Shot and Cluckin’ Bell you can actually eat
Other tie-ins
New in Miami: Y Hotel, blimp stunt, ferris wheel (26 Octo…
GTA 6 ads during El Clásico (25 October)
Sources
What to read next

Burger Shot and Cluckin’ Bell you can actually eat

Stands themed on the in-game fast-food chains are open at Kaseya Center during Heat games. The cheapest Burger Shot combo is $28.50 before tax. The arena also has elevator ads for Vice City FM, The Vault nightclub and Macca & Friends, plus a neon Vice City sign on the roof. Reported Who’s Macca? See Macca the Gator.

Update (26 Oct 2026): Reported According to USA TODAY Network, the Kaseya Center stands are there for a limited time, and burger chain Skinny Louie says all of its Florida locations will turn into Burger Shots from early November to 31 December, for dine-in and delivery (also reported by Axios).

Other tie-ins

The Extended Look premiered on Netflix on 27 August 2026. See the Extended Look.
Official merch, including Oakley and New Era items in the $399.99 Vice City Collection.
Sony’s GTA VI DualSense controllers.

New in Miami: Y Hotel, blimp stunt, ferris wheel (26 October)

Reported The W South Beach Hotel is being turned into the in-game “Y Hotel”, with new umbrellas and cabanas on the beach. Reports put the job at about $650,000, finished by 1 November, with a banner and a large “Y” sculpture.
Reported A helicopter landed on top of a flying Vice City blimp in a marketing stunt.
Reported Miami’s Bayside ferris wheel is lit up in GTA 6 colours.
Reported A Miami basketball court was redesigned with a Vice City theme.
Reported An ad shows the official Vice City Narcos basketball team logo, which can also be spotted in a GTA 6 screenshot.
Reported Miami coffee company Vice City Bean released an officially licensed GTA 6 blend called Leonida. Price and details.

Images from the W South Beach Hotel’s beachfront (soon to be Y Hotel) captured by @oTyLeRFN

The $650K transformation is expected to be completed by November 1st, with a large banner, a large stylised “Y” sculpture at the entrance, and themed beach merchandise including ice… pic.twitter.com/Ule7CovmbC
— GTA 6 Countdown ⏳ (@GTAVI_Countdown) October 26, 2026

W South Beach beachfront, shared by fan account @GTAVI_Countdown on X. Not an official Rockstar post.

Miami’s Bayside Ferris wheel has been lit up in Grand Theft Auto 6 colours pic.twitter.com/uEtrgWJJhg
— GTA 6 Intel (@GTAlphaintel) October 26, 2026

Bayside ferris wheel, shared by fan account @GTAlphaintel on X.

GTA 6 ads during El Clásico (25 October)

Reported GTA 6 ads were shown during the Barcelona vs Real Madrid match on 25 October 2026. Fan accounts say the match reaches over 650 million people worldwide; that audience figure is an estimate, not an official number.

GTA 6 advertisements are on display during Barcelona vs. Real Madrid.

📷 u/Rude-Ad-7224 & u/mellas31 pic.twitter.com/wEO44QYLgL
— Grand Theft Auto 6 Alerts (@GTA6Alerts) October 25, 2026

Photos from the match, shared by fan account @GTA6Alerts on X.

Sources

Last checked: 26 Oct 2026. Labels: Official = Rockstar or platform holder, Reported = previews or press, Unconfirmed = not stated by Rockstar.

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Frequently asked questions

What is the Vice City Heat?

The Miami Heat’s GTA 6 theme night on 18 November 2026 against the Bucks.

Can you buy Burger Shot in real life?

Yes, at Kaseya Center in Miami during Heat games. Combos start at $28.50.

Are the GTA 6 beers real?

Reported. Label filings with the US alcohol regulator show Pißwasser and Patriot beers made with Florida’s Tripping Animals Brewing. Rockstar has not announced when or where they will be sold.

Will the GTA burgers stay after launch?

GameSpot reports the Burger Shot and Cluckin’ Bell stands will be available in Florida throughout the year.