GTA 6 Breaks a Record Before Launch: 29% of US Gamers Plan to Buy It
Short answer: Market research firm Circana says 29% of US console and PC gamers plan to buy GTA 6. That is nearly 1 in 3 players, and the highest purchase intent Circana has ever measured for any game.
By Jake Morrison · Sources checked by GTA6Geek Editorial · Published · Updated
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TelegramWhat did Circana find?
Reported New Circana data, reported by GameSpot, shows GTA 6 has 29% purchase intent among US console and PC gamers. Circana says this is the highest it has ever recorded for a single game.
Circana analyst Mat Piscatella called GTA 6 a “rare cultural and commercial moment” for gaming. He said demand comes from the 13-year wait since GTA 5 and should also lift sales of consoles, accessories and subscriptions, because the game launches on 19 November, just before Black Friday.
Is this real? Yes, reported by major outlets
Who said it: Circana analyst Mat Piscatella. Sources: GameSpot. Our view: The Circana survey is real. The pre-order numbers in it are estimates, not official. Checked: 28 Oct 2026.
What about pre-order numbers?
Estimate GameSpot also points to Sensor Tower estimates of about 7 million pre-orders and $675 million in revenue so far, and a possible 25 million pre-orders before launch. These are estimates from a data firm, not official numbers from Rockstar or Take-Two.
Sources
Last checked: 28 Oct 2026. Labels: Official = Rockstar or platform holder, Reported = previews or press, Unconfirmed = not stated by Rockstar.
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Frequently asked questions
What record did GTA 6 break?
Circana says 29% of US console and PC gamers plan to buy it, the highest purchase intent it has ever measured.
Who is Circana?
A US market research firm that tracks video game sales.
Are the pre-order numbers official?
No. The 7 million pre-order figure is a Sensor Tower estimate, not an official number.
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