Selfridges Opens a “World of Grand Theft Auto VI” Experience From 9 November
Short answer: UK department store Selfridges says it will open a “world of Grand Theft Auto VI” experience from 9 November 2026, starting at its Oxford Street store in London. One of its Christmas windows already shows a Vice City scene. Rockstar has not posted about it yet.
By Jake Morrison · Sources checked by GTA6Geek Editorial · Published · Last updated · 4 min read
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What is the Selfridges GTA VI experience?
Reported Selfridges teased a “world of Grand Theft Auto VI” on Instagram and told followers to join its Selfridges Unlocked membership for details. It starts on 9 November 2026, ten days before the game launches.
Is this real? Reported, but not confirmed by Rockstar yet
Who said it: Selfridges (Instagram post and Christmas windows). Sources: GTA BOOM, RockstarINTEL. Our view: Selfridges announced it, but Rockstar has not confirmed its role on its own channels yet. Checked: 5 Nov 2026.
Where and when
| What | Detail | Status |
|---|---|---|
| Start date | 9 November 2026 | Reported |
| London | Selfridges, 400 Oxford Street | Reported |
| Other stores | RockstarINTEL also lists Birmingham (Bullring) and Manchester (Trafford Centre and Exchange Square) | Unconfirmed |
| Window | A Christmas window with a fictional Vice City, Santa and a Burger Shot cup | Reported |
Selfridges has not said what is inside, such as merch, a pop-up shop or a photo spot.
Part of a wider campaign
This joins other real-world GTA 6 events, such as the E11EVEN Miami takeover and murals in New York. See all of them in GTA 6 promotions around the world.
Sources
Labels: Official = Rockstar or the company itself, Reported = previews or press, Unconfirmed = not stated by Rockstar.
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Frequently asked questions
When does the Selfridges GTA VI experience open?
From 9 November 2026, per Selfridges.
Where is the Selfridges GTA 6 event?
At Selfridges on Oxford Street, London. Other UK stores have been reported but not confirmed by Selfridges.
Is Rockstar part of the Selfridges event?
Rockstar has not posted about it yet, so its role is unconfirmed.
When does GTA 6 come out?
19 November 2026, on PS5 and Xbox Series X|S.
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