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News · Updated 28 Oct 2026

Miami-Dade signs a multi-million GTA 6 deal

Short answer: Rockstar Games and Miami-Dade County have reportedly finalised a multi-million dollar agreement to market GTA 6 in Miami, three weeks before launch. Images of what the takeover should look like were also shared. Earlier reports put Rockstar’s Miami ad spend at around $4 million.

By Jake Morrison · Sources checked by GTA6Geek Editorial · Published 29 Oct 2026 · Updated 29 Oct 2026

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What is new
What happened before
Visiting Miami for GTA 6?
Sources
What to read next

What is new

According to RockstarINTEL, Rockstar Games and Miami-Dade County have finalised a multi-million dollar agreement to promote GTA 6 across Miami. Mock-up images of the planned look were released with the news. GTA 6 launches on November 19, 2026, so the city is turning into Vice City in the final weeks.

Is this real? Reported, but not confirmed by Rockstar yet

Who said it: Rockstar Games and Miami-Dade County, as reported by RockstarINTEL. Sources: RockstarINTEL, Dexerto, Miami New Times. Our view: The deal is reported as announced by Rockstar and the county. The exact amount and full plan are not fully public. Checked: 28 Oct 2026.

What happened before

Dexerto reported that Rockstar is paying about $4 million for GTA 6 ads in Miami, while the city wanted more.
Miami Beach approved its own GTA VI marketing agreement, reported by Miami New Times.
GTA restaurants Burger Shot and Cluckin’ Bell have already popped up in real life in Miami.

See all the stunts in our GTA 6 real-world promotions roundup.

Visiting Miami for GTA 6?

Expect GTA 6 ads, themed spots and fan events around launch week. Check the exact GTA 6 release time for Florida (midnight ET) and our Vice City guide to see which real places inspired the game.

Sources

Last checked: 28 Oct 2026. Labels: Official = Rockstar or platform holder, Reported = previews or press, Unconfirmed = not stated by Rockstar.

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Frequently asked questions

How much is Rockstar spending on GTA 6 ads in Miami?

Earlier reports put it at about $4 million; the new Miami-Dade deal is described as multi-million.

Is Miami turning into Vice City?

Yes. Rockstar is running GTA 6 marketing across Miami ahead of the November 19 launch.

When does GTA 6 come out in Miami?

November 19, 2026 at midnight Eastern Time.