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News · Updated 28 Oct 2026

EA Veteran Bing Gordon on GTA 6: “Play GTA Instead of Football on Thanksgiving”

Short answer: Bing Gordon, one of the people who started EA, said 75 million GTA 6 sales would be “mind-blowing”. He also said real success is players choosing GTA 6 over football on Thanksgiving. This is his opinion, not a Rockstar target.

By Jake Morrison · Sources checked by GTA6Geek Editorial · Published · Updated

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GTA 6 price and sales, as EA veteran Bing Gordon talks about successImage: Rockstar Games
On this page
  1. What did Bing Gordon say?
  2. Is this an official sales target?
  3. Sources
  4. What to read next

What did Bing Gordon say?

Reported Speaking on the Sozzi Unleashed show, as reported by GameSpot, Gordon shared two ideas about GTA 6 success:

  • 75 million copies: he guessed a GTA 6 trailer reached about 750 million people. If 10% of them buy the game, that would be 75 million sales, which he called “mind-blowing”.
  • Thanksgiving test: Thanksgiving is on 26 November, one week after GTA 6 comes out on 19 November. He said success means people play GTA 6 after their turkey instead of watching football.

Is this real? Reported, but not confirmed by Rockstar yet

Who said it: Bing Gordon, EA veteran, on the Sozzi Unleashed show. Sources: GameSpot. Our view: The quotes are real, but the 75 million figure is his personal guess, not a target from Rockstar or Take-Two. Checked: 28 Oct 2026.

Is this an official sales target?

Unconfirmed No. Gordon does not work for Rockstar or Take-Two, and Take-Two has not shared a sales goal or the game’s budget. GameSpot also notes that no single GTA 6 video has 750 million views, though all GTA 6 videos together may reach that.

Other numbers so far are estimates too: Sensor Tower thinks about 7 million copies were pre-ordered, and Circana says nearly 1 in 3 US gamers plan to buy it.

Sources

Last checked: 28 Oct 2026. Labels: Official = Rockstar or platform holder, Reported = previews or press, Unconfirmed = not stated by Rockstar.

What to read next

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Frequently asked questions

Who is Bing Gordon?

A games industry veteran who was part of the team that started Electronic Arts (EA).

How many copies did he say GTA 6 could sell?

He said 75 million would be “mind-blowing”.

Is 75 million an official target?

No. It is his opinion. Rockstar and Take-Two have not shared a target.

Confirmed GTA 6 facts, prices and guides. Checked, sourced and kept up to date by players.

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