GTA 6 at $80 a “bargain,” says Zelnick
Short answer: Take-Two CEO Strauss Zelnick told CNBC that GTA 6 at $80 is a “bargain” because of the hours of play it offers, even though consumers are under pressure from higher food and gas prices.
By Jake Morrison · Sources checked by GTA6Geek Editorial · Published · Last updated · 4 min read
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In a CNBC interview, Take-Two CEO Strauss Zelnick said the consumer is “under pressure” and that inflation, food prices and gas prices are taking a toll, with that effect expected into the Christmas season. He still called interactive entertainment “a real bargain” because of how many hours of engagement a game like GTA can offer.
GameSpot, which reported the interview, notes that the base edition of GTA 6 costs $80 and the Ultimate Edition costs $100. It also points out that GTA 5 launched at $60 in 2013, which is about $85 in today’s money. Zelnick has made the same value argument before, and has said Rockstar could have charged more but chose not to so more people could play.
Is this real? Yes, reported by major outlets
Who said it: Take-Two CEO Strauss Zelnick, to CNBC, reported by GameSpot Sources: 1. Our view: This is the CEO’s own view of the price. The $80 and Our view:00 prices were already official. Checked: 9 Nov 2026.
Related on GTA6Geek
See our GTA 6 price guide and the editions page.
Sources
Labels: Official = Rockstar or the platform owner, Reported = outlets or previews, Unconfirmed = not said by Rockstar.
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Frequently asked questions
How much does GTA 6 cost?
The base edition is $79.99 and the Ultimate Edition is $99.99 in the US.
Did Zelnick say the price would drop?
No. He said the game is a good value for the hours it offers.
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